Self-service Analytics for Customers
Whether you’re a communications service provider (CSP) or large enterprise, internal and external customers are always clamoring for detailed information about what’s happening on the network. Basic instrumentation like interface bandwidth graphs are both too broad — overwhelming the customer with a lot of data that’s not relevant to them — and not detailed enough because they don’t break down applications, IPs, locations and other business context. And pulling ad hoc reports for customers on demand doesn’t scale.
My Kentik is a built-in feature of the Kentik platform that enables curated, self-service network traffic visibility for downstream customers. Master tenants (CSPs or enterprises) can create custom, branded per-customer content, derived from the traffic data Kentik is already collecting, and filtered to each customer’s own slice of the data. By providing this data directly to end customers, CSPs and enterprises can reduce the support and billing caseload, upsell visibility features, and increase product or service stickiness.
